The other option is to create an installation using LEDs and arduino boards and programming them to change in some way according to a feed. Both of these options are to use feeds to produce the visual result and both also require some sort of website to power this.
Being that the focus of my project is on light and shadow, and more generally being able to see things, both of these options appeal to me. They also both have their positive and negative points that require some consideration before deciding which option I intend to go down. The following are some of the things that I have been thinking about in terms of this:
- implementation
- size
- effectiveness/impact
- target audience
- data type
- location
- invasiveness
- integration with other projects
- time
All of these elements must be considered to some extent when designing the model and also when selecting which of the models to use. Both of the models are relevant to dealing with light/shadow as they both use a light source to create a visual effect. Both models can be implemented into the area, but the size is limited for the LED model as the materials will have to be obtained, which would also have an effect on the way the LED model is implemented to have the most effect. The size of the projection is within reason unbound, as the image can be projected onto buildings as shown above, as well as on smaller spaces. Both of these models will have an impact on the environment, and the location and size are more likely to determine how much this is. In terms of the target audience for this project there are a wide range of possibilities, which in some ways is determined by the location and size also. The LED model is probably more focused towards a pavement orientated audience, such as people at bus stops and people going to night clubs. The projection model on the other hand can be orientated to almost any audience depending on its size and location. Drivers would be able to view it if it was on a large visible wall, but would not be able to see it if it was a smaller installation. A smaller projection, alike to the LED's would be more focused on a pedestrian audience. This therefore leaves the question of who precisely do I want to target and why are they the ones who most need to see my project?
In terms of data type, this is not specifically orientated to one model or another, but would be useable for either. It is more about what kind of data I want my model to portray. There are many different possibilities including emotions, news, environment data (PSQ like last year), opinions, global events etc. For example the D-Tower as shown below is similar to this and uses the areas emotions to colour the tower:
The website which should be included with the project is one of the ways in which to obtain the data necessary to work the model.
The location for the model is extremely important in having as effective a project as possible. In generalised terms the location for either model will have to be a very specific and well measured location in the Union Street area. In terms of Model 1 the possibilities include walls, floors, and ultimately entire buildings, whereas the LED model can be more closely intergrated with its surroundings such as in shop windows, on a bus stop, sign or lamppost, as well as the walls and floors. In terms of invasiveness it has to be agreed that the projection model could potentially be a lot more invasive than the LED model due to the possibilities in size. However if installed sensitively and subtly this can be prevented. The LEDs could also be invasive if there were too many, and if they were too distracting or obvious. Any installation into the area may be deemed by some as invasive as it is an addition to the environment that was not there before. The key to this is to ensure that the installation is careful enough that it does not have any negative effect, but instead improves the area to some degree.
Being that we are working in groups but are each doing our individual models, it may well be possible to integrate our models together to have a more effective result. This will be easier to achieve using Model 1 as the products will be quite different and may lead on from one to another quite easily. For example I was considering how do you get a viewers attention onto a small projection which they may well miss, say on the bottom corner of a building. However if integrated with another project, say on the floor next to the small projection, the viewers eye could be drawn from one element to the other, therefore solving the problem.
Finally time of day is important for both models, as both rely quite heavily on night viewing when it is darker and the light can be seen more clearly. This is generally true for all projects like this as shown in the two examples above. However being that my focus is on shadows as well as light I may be able to develop some way of getting around the problem in relation to my project.
After considering these elements I feel that I would like to choose the projection model as my preference as it seems to hold the most flexibility and potential for a project out of the two. I am quite interested in perhaps projecting onto the floor rather than a wall as this is a different perspective to take and aligns with the concept of shadow. However I am also interested in doing a wall projection, but one that is quite small, enabling a more subtle development of the environment, that will encourage people to improve their understanding and interaction with the environment in order to get the most from it.
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